Importance of Internet Marketing
Internet MarketingIn order to create relationship with your target consumers, interaction with them is very essential through the social media. Also it is very important to mark your presence on their online searches. It is in fact easy to understand your customer preferences and interest through their interaction . Companies like Wariyum Technologies, helps you to provide technical solutions to not only to connect your consumer data base through email ids, mobile numbers (at a lower level) to communicate with your target consumers but also help to you to get analytic reports from Social Media Companies they interact with (at an higher level).
How Internet Marketing helps for small businessRegardless you are a retailer or a wholesaler, you are dealing grey goods or white goods, you are offering a real time service or offline service it is very essential to make your presence in the digital market . More over it will also be a need to sustain in the future market, where consumers identify their requirements mostly through their online searches. Various IT Support companies like Wariyum Technologies, are helping you to provide their basic service at the cost of as low as $180 per month. Using the cloud services and virtual servers you no need to invest on servers and not to bother about hardware costs and technical requirements. More over, if you have Following are the some of Digital marketing tool you to consider while considering Digital Marketing:
Internet marketingInternet marketing , also known as online marketing , web marketing , digital marketing or e-marketing . All refers to advertising products or services using internet as media.The internet is becoming one of the primary sources of information for people around the world. Users prefer doing a quick online search for anything they want, instead of turning the pages of directories and newspapers.
Importance of Internet MarketingWith the growth of web enabled devices like smart phones,tablets,smart TV etc people are frequently connected to internet,from home,office and even while travelling.Google which is the most popular search engine is estimated to have around 220,000,000 look ups every day.People are certainly looking for products or services through internet.The year 2014, witnessed with new height in the sales for e-commerce service providers, especially in clothing, travel and electronic industry and the trend is to be continue to grow.So if you have not put any information about your business through internet,you are going to lose a good percentage of your customers. Online marketing is suitable for both small business as well as large business.
Internet marketing Vs Traditional AdvertisingTraditional advertising also known as outbound marketing is typically a one-way form of communication with the consumer -whether its through newspaper,magazine,radio or TV ads. While these tactics have their value, they also have drawbacks.The success of these activities is difficult to measure unless you are able to track every single ad with unique web addresses and telephone numbers. Internet marketing on the other hand is cheaper and interactive.You are able to reach a wide audience throughout the world unlike outbound marketing.You can create your website with targeted keywords and write blogs that is targetted to your primary audience and attract people.Moreover with the free available tools like google analytics and google webmaster you will be able to measure the growth and success of your website.
Types of Internet MarketingThere are many ways in which you can do marketing through internet Some of them are,
- Email Marketing
- ECommerce website development
- Search Engine Marketing(SEM)
- Search Engine Optimization(SEO)
- Pay Per Click Advertising(PPC)
- Social Media Marketing(SMM)
- Whatsapp Marketing
Email MarketingEmail Marketing, is a part of inbound marketing. Email is a convenient medium to reach out consumer personally.You can send out emails to the targetted audience at regular intervals.Using email marketing,you can send promotional messages ,your new store openings and everything you need to advertise. Email marketing campaign includes,
- Design an attractive email template
- Make a list of targetted audience
- Send out emails to the targetted audience at regular intervals
- Promote your services with special features.
- Promote your product with attractive offers and discounts.
- Check who all have viewed the email,and what actions are taken