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Importance of Internet Marketing

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Internet Marketing

In order to create relationship with your target consumers, interaction with them is very essential through the social media. Also it is very important to mark your presence on their online searches. It is in fact easy to understand your customer preferences and interest  through their interaction . Companies like Wariyum Technologies, helps you to provide technical solutions to not only to connect your consumer data base through email ids, mobile numbers (at a lower level)  to communicate with your target consumers but also help to you to get analytic reports from Social Media Companies they interact with (at an higher level).

How Internet Marketing helps for small business

Regardless you are a retailer or a wholesaler, you are dealing grey goods or white goods, you are offering a real time service or offline service it is very essential to make your presence in the digital market . More over it will also be a need to sustain in the future market, where consumers identify their requirements mostly through their online searches. Various IT Support companies like Wariyum Technologies, are helping you to provide their basic service at the cost of as low as $180 per month. Using the cloud services and virtual servers you no need to invest on servers and not to bother about hardware costs and technical requirements. More over, if you have   10298893_10206203410341898_1051577297743519916_n Following are the some of Digital marketing tool you to consider while considering Digital Marketing:

Internet marketing

Internet marketing , also known as online marketing , web marketing , digital marketing or e-marketing . All refers to advertising products or services using internet as media.The internet is becoming one of the primary sources of information for people around the world. Users prefer doing a quick online search for anything they want, instead of turning the pages of directories and newspapers.

Importance of Internet Marketing

With the growth of web enabled devices like smart phones,tablets,smart TV etc people are frequently connected to internet,from home,office and even while travelling.Google which is the most popular search engine is estimated to have around 220,000,000 look ups every day.People are certainly looking for products or services through internet.The year 2014, witnessed with new height in the sales for e-commerce service providers, especially in clothing, travel and electronic industry and the trend is to be continue to grow.So if you have not put any information about your business through internet,you are going to lose a good percentage of your customers. Online marketing is suitable for both small business as well as large business.

Internet marketing Vs Traditional Advertising

Traditional advertising also known as outbound marketing is typically a one-way form of communication with the consumer -whether its through newspaper,magazine,radio or TV ads. While these tactics have their value, they also have drawbacks.The success of these activities is difficult to measure unless you are able to track every single ad with unique web addresses and telephone numbers. Internet marketing on the other hand is cheaper and interactive.You are able to reach a wide audience throughout the world unlike outbound marketing.You can create your website with targeted keywords and write blogs that is targetted to your primary audience and attract people.Moreover with the free available tools like google analytics and google webmaster you will be able to measure the growth and success of your website.

Types of Internet Marketing

There are many ways in which you can do marketing through internet Some of them are,
  • Email Marketing
  • ECommerce website development
  • Search Engine Marketing(SEM)
  • Search Engine Optimization(SEO)
  • Pay Per Click Advertising(PPC)
  • Social Media Marketing(SMM)
  • Whatsapp Marketing

Email Marketing

Email Marketing, is a part of inbound marketing. Email is a convenient medium to reach out consumer personally.You can send out emails to the targetted audience at regular intervals.Using email marketing,you can send promotional messages ,your new store openings and everything you need to advertise. Email marketing campaign includes,
  • Design an attractive email template
  • Make a list of targetted audience
  • Send out emails to the targetted audience at regular intervals
  • Promote your services with special features.
  • Promote your product with attractive offers and discounts.
  • Check who all have viewed the email,and what actions are taken

WhatsApp Marketing

Whatsapp messenger is the most popular instant messaging app with more than 700 million active users worldwide.Whatsapp is being said to be the most frequently used app than any other active social media.So if you are planning to introduce or promote your new product/service directly to your customer ,whatsapp marketing is one of the best. Think about the impact it does on Consumer,when it reaches to a loyal customer of you, at a Thursday eve, who might plan a dinner in the weekend night with his family.  “Dear Khalid, Greeting from Food Palace restaurant, we have got 20% discount of Arabic Cuisine for these weekend, Specially for you.” For more information,read our blog about How to do whatsapp marketing

Website Development

Now that the Ecommerce websites have gain popularity and are even likely to grow in future,its a right decision to build one.Ecommerce business website is your face in the internet. Attractive, Informative and Sharable contents are the pillars to attract customers to your brand. And of course, it should be search engine friendly. Develop a website which will be compatible with both desktop and mobile platforms,with payment gateway integrated and also connect it to social medias like facebook,Twitter,LinkedIn and others.

Mobile Application

The use of Mobile commerce or m-commerce had a tremendous rise over the past few years,because of the expeditious increase in the use of smartphones.People need everything right on their finger tips wherever they go.Same like browsing and emailing they wish to add their favorite brand as an app too.Its the most efficient way to stay connected with the interested customer.People always expect a flawless and easy way of interaction with their brands via their mobile devices.

Search Engine Marketing (SEM)

Search engine marketing (SEM) is a part of internet marketing campaign which involves promoting a website by increasing its visibility in search engines.That is to make a website stand up on top of search engine result pages (SERP) of popular search engines like Google Bing or Yahoo.There are two ways in which you can do search engine marketing-Search engine optimization (SEO) and Pay Per Click advertising (PPC)

Search Engine Optimization(SEO)

Now if you have your website,well developed with an attractive design,if it’s not ranking well in the search engine result page (SERP),you are going to lose a good amount of potential customers. Now a days people come and search for their market and products in the popular search engines like Google,Yahoo,Bing etc.So its essential that our website should be in top pages of search engines for the organic search results. And that’s what called search engine optimization SEO.SEO is a set of techniques that get you to the top of SERP.By doing search engine optimization, you will be able to get more traffic to your website and generating leads and thus increasing your website’s ROI (Return on Investment).

Pay Per Click Advertising (PPC)

Pay per click advertising or PPC is an internet advertising technique used to drive traffic to your website more quickly than doing SEO.The difference is that traffic through organic search is free and traffic through PPC is paid.For each click the advertisers have to pay the publisher(typically a website owner).In PPC,you can bid on a keyword for a particluar rate, say $2 per click.So if you get 100 clicks,u have to pay $200.So this is quite expensive.But if you have to get noticed quickly and you are not concerned about the amount,you can use this method.

Social Media Marketing

We know how popular social medias like facebook,twitter,google+ etc are now.People most frequently check their messages ,like,comment and share the information.Now in 2015, there are 1.96 billion social network users around the globe. The casual, friendly environment of social medias requires an active social media marketing strategy that begins with creating a business Fan Page.  You will want to pay careful attention to layout, as the visual component is a key aspect of the social media experience. Social media marketing for business pages revolves around furthering your conversation with audiences by posting industry-related articles, images, videos, etc.    

   

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