What is Google Adword
AdWords (Google AdWords) is a service by Google for advertising. businesses wanting to display ads on Google and its advertising network. The AdWords program helps businesses to set a budget for advertising and only pay when people click the advertisement. The ad service is mainly focused on keywords. Businesses that use AdWords can create relevant ads using keywords that people who search the Web using Google search engine would use. The keyword, when searched for triggers your ad to be shown. The top Google Adwords ads that appear under the heading “Sponsored Links” found on the right-hand side or top of the Google search results. If your Google AdWords ad is clicked on, Google search users are then directed to your website. The keyword selection of Google AdWord campaigns different matching options are available. These are the two main match options:
Broad Match: it means shows your ad whenever your keyword is searched.
Negative Match: This will prevent your ad from showing when a phrase or word you specify is searched for.
Phrase Match: Your ad is shown for searches that contain the exact phrase.
Exact Match: Ad is shown for searches that match the exact phrase exclusively.The Google AdWords keywords are also used for determining the cost of advertising. Each keyword you choose will have a cost per click (CPC) bidding price. The bids will tell the maximum amount you’re willing to pay each time someone clicks your ad (the maximum cost-per-click).If your CPC bid is higher there is a possibility to show your ad in a higher position. />