How a Retail business can engage their Customer with your Website
Ease of useIt’s true, usability has become a commodity. Over the past few years, we have gotten used to certain standards in web design.we need to enhance the things what they need to search. In order to make a lasting impression on your visitors, you need to build experiences that go beyond those of a plain, usable website. This does not mean usability has become any less important. It just takes on a different role in web design, now forming the basis for a great user experience.
AppearanceA site must be visually appealing, polished and professional. Remember, it’s reflecting your company, your products, and your services. Your website may be the first, and only, impression a potential customer receives of your company. An attractive site is far more likely to generate a positive impression and keep visitors on your site once they arrive. As businesses large and small continue to populate the web, your challenge is to attract and keep users’ attention. Ideas like this are what PR professionals pay attention to keep their businesses successful. Following are the guidelines to make attract to the website.
- Good use of color
- Text that is easily read
- Meaningful graphics
- Quality photography
ContentAlong with style, your site must have substance. Remember that your audience is looking for information that will help them make a decision, so it should be informative and relevant. Use this opportunity to increase visitor confidence in your company’s knowledge and competence.
- Short and organized copy: Clearly label topics and break your text up into small paragraphs. Don’t bore your visitors with visually overwhelming text. You’ve got less than 10 seconds to hook your visitors, so grab their attention by being clear, concise and compelling.
- Update your content regularly: No one likes to read the same thing over and over again. Dead or static content will not bring visitors back to your site!
- Speak to your visitors: Use the word you as much as possible. Minimize the use of I, we and us.