Search engine optimization is a method to increase visitors to a website and mainly trying to improve the ranking position in the search engine like Google, Bing, Yahoo and others. There is mainly two method of SEO
1. Organic SEO
These methods help to get a high placement on a search engine page in without payment of money to Search Engine.
For the improving website ranks in search engine page, organic SEO again classified into 2 methods called On-site method & Off-site methods.
Onsite SEO is activity making sure your website pages, titles, tags, contents and also overall structure of your website are following search engine standards.
There are so many technical aspects of on-site SEO. Some of the main points are explaining here,
The page title is one of the most important factors in SEO because all the search engines like Google, Yahoo & Bings are reading all the content of the each page of a website.so, what are the contents you are writing a blog or post it should be relating to the title page or keywords of the pages?
For example, if you are writing a blog on your site about the recipe of “chocolate cream cake” you have made. Here the page title is a vitally important part which should include the word “chocolate cream cake”.
Meta description is a concise explanation of the contents of web pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.
For each of your pages, you can include a set of keywords in the form of Meta tags. These should be all the relevant keywords of your content, which you will have researched previously. This simply inserts all of the information into your page HTML format for you, making your life a little easier.
Uniform Resource Locator of your pages is highly recommended for SEO bring better crawling. Shorter URLs seem to perform better in search engine results
For examples, wariyum.com/keywords would perform better than wariyum.com/365/765/subfolders/keywords etc..
When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.
Generally, H1 tags are reserved for your main page title, with subsequent headings being issued H2, H3, etc. Search engines use these to determine what is important within your content. Make sure you write keyword rich headings in the order of priority in H1, H2, and H3 title tags.
Including relevant keywords throughout your content is very important, however, do not try to repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.
Image of the content is very useful to communicate with the people.
All your uploaded images on the website have a title, so treat that title is just same as the page title and content keywords. Because this will help the people to find out the images in Google Images.
A site map is XML file which includes full of your individual web page’s URLs. It likes an archive of every web page on your website. This file should be easily discoverable on your site in order for search engine crawlers.
Off page, SEO refers to techniques that can be used to improve the position of a website in the search engine results page (SERPs). For improving the SERP so many techniques are using such as social networking, article submission, forum & blog marketing, etc.
Social Networking Sites
You need to sign up to the most popular social networking sites, such as; Facebook, LinkedIn, Twitter, Google+, etc., and create you a profile of your own. This allows you to extend your online network of contacts, connects, share those things which you have to promote your business.
Search Engine Submission
Search engines will eventually find your site online, but that can take a while. You should submit your website to the most popular search engines like Google, Yahoo, Bing, etc.
Directory submission in SEO is the process of submitting our website URL on various business directories or web directories like local search.ae, yellow.ae, reachuae.com to create backlinks.
This is the way to submit your latest blog posts and pages to the most popular bookmarking sites, like Stumble Upon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently.
Photo Sharing & Video Marketing
If you have used any of your own photos or images on your site, then you can share then on many of the major photo sharing websites like Flickr, Picasa, Photo Bucket, etc. Other people will be able to see them and comment on them, hopefully following a link to your site.
These methods help to get a high placement on a search engine page in payment of money to Search Engine.
For the improving website ranks in search engine page, Paid SEO again classified into 2 methods called Google AdSense & Google Adwords,
Google Adsense is a CPC (cost-per-click) advertising program. The program is designed for website publishers who want to display targeted text, video or image advertisements on website pages and earn money when site visitors view or click the ads.
Adsense is the platform you can use as a webmaster or blog owner (we call these a ‘publisher’) so that Google ads are shown on your website. When someone clicks on an ad that is shown on your website you will get paid a portion of what the Adwords advertiser pays. PPC (Pay Per Click) and PPM (Pay Per Impression) are two paid advertising method in Google Adwords.