Businesses in each industry are dealing with increased competition, and travel agencies are no exception. It is not easy to find new customers and even harder to hold onto them. However, you can do anything with an effective marketing strategy. And as a travel agent, you need to be known in order to have a strong online presence. You have to compete with major corporates like airline companies & Hotel chains etc if they sell their products directly from their website. You need to be standout from the competition and rank highly on search engines. Your agency needs an efficient marketing strategy to stay healthy.
1. Social Media Marketing
Facebook is the best place to start out when doing social media for your business. Most of your live or potential clients are on Facebook. Facebook also makes more easy to generate new Fans, as you can simply target existing customers on the platform by entering your existing email list into Facebook and target a Page-promoting ad (for minimal cost) and also you can visually inform your followers or clients about current or upcoming deals, Promotions, advertisements etc..
Twitter is another good platform for up to the minute news and real-time conversations. If you can build a Twitter following of travel-loving individuals it can be a better way to communicate. You can create a network of like-minded individuals where you can share information, articles or deals more easily.
Instagram is named as the most important social network by many travel agents as travel is something that is so easily visually represented. You can also reach those users looking for some dream-worthy photos through the location tag and hashtag features of this network.
2. Improve Your Page Rank
You have to compete with major corporates like airline companies & Hotel chains etc if they sell their products directly from their website. You need to be standout from the competition and rank highly on search engines. so, you need to concentrate on improving the Page Rank of your website.
3. Write Blogs
Whether they are planning their next journey or just fantasizing about it, travelers love to read about the exciting travelogues or adventures which other people have taken. Make a blog on which visitors can read about all the beautiful destinations your agency has to offer. Who writes the posts? You can write about the trips yourself, or encourage customers to write about their adventures and take them as guest posts.
4. Send E-mail Newsletter
Email is a great way to make leads and keep your clients informed of news and updates concerning your company. The center of your email marketing strategy should be a weekly or monthly newsletter to keep your company fresh in the minds to your customers.What should you put in your email newsletter? You can promote exclusive seasonal packages, announce hot deals from airlines and other travel partners, or post helpful travel tips etc. Use your e-newsletter as a showcase for everything your website has to offer to your customers.
Don’t Have the Time to Promote Your Agency Online? We Can Help
If you’re doubting your personal marketing skills, Wariyum can help. We’ve assisted more than 70 clients with their internet marketing, offering everything from comprehensive online marketing packages to website redesigns. If you need the guidance of an expert company with experience making businesses stand out online, we’re here for you!
Our team of experts knows how to develop travel agency marketing ideas, implement them, and measure the results. We’ll work with you to develop a solid marketing strategy that keeps your agency at the head of the pack to aspiring travelers. Give us a call or contact us online to find out what we can do for you!