Organic SEOThese methods help to get a high placement on a search engine page in without payment of money to Search Engine. For the improving website ranks in search engine page, organic SEO again classified into 2 methods called On-site method & Off-site methods.
On-Site MethodsOnsite SEO is activity making sure your website pages, titles, tags, contents and also overall structure of your website are following search engine standards. There are so many technical aspects of on-site SEO. Some of the main points are explaining here,
Page TitleThe page title is one of the most important factors in SEO because all the search engines like Google, Yahoo & Bings are reading all the content of the each page of a website.so, what are the contents you are writing a blog or post it should be relating to the title page or keywords of the pages? For example, if you are writing a blog on your site about the recipe of “chocolate cream cake” you have made. Here the page title is a vitally important part which should include the word “chocolate cream cake”.
Meta DescriptionsMeta description is a concise explanation of the contents of web pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.
Meta TagsFor each of your pages, you can include a set of keywords in the form of Meta tags. These should be all the relevant keywords of your content, which you will have researched previously. This simply inserts all of the information into your page HTML format for you, making your life a little easier.
URL StructureUniform Resource Locator of your pages is highly recommended for SEO bring better crawling. Shorter URLs seem to perform better in search engine results For examples, site.com/keywords would perform better than site.com/365/765/subfolders/keywords etc..
Body TagsWhen writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used. Generally, H1 tags are reserved for your main page title, with subsequent headings being issued H2, H3, etc. Search engines use these to determine what is important within your content. Make sure you write keyword rich headings in the order of priority in H1, H2, and H3 title tags.
Keyword DestinyIncluding relevant keywords throughout your content is very important, however, do not try to repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.
ImagesImage of the content is very useful to communicate with the people. All your uploaded images on the website have a title, so treat that title is just same as the page title and content keywords. Because this will help the people to find out the images in Google Images.
SitemapA site map is XML file which includes full of your individual web page’s URLs. It likes an archive of every web page on your website. This file should be easily discoverable on your site in order for search engine crawlers.
Off-Site MethodsOff page, SEO refers to techniques that can be used to improve the position of a website in the search engine results page (SERPs). For improving the SERP so many techniques are using such as social networking, article submission, forum & blog marketing, etc.
Social Networking SitesYou need to sign up to the most popular social networking sites, such as; Facebook, LinkedIn, Twitter, Google+, etc., and create you a profile of your own. This allows you to extend your online network of contacts, connects, share those things which you have to promote your business.
Search Engine SubmissionSearch engines will eventually find your site online, but that can take a while. You should submit your website to the most popular search engines like Google, Yahoo, Bing, etc.
Directory SubmissionDirectory submission in SEO is the process of submitting our website URL on various business directories or web directories like local search.ae, yellow.ae, reachuae.com to create backlinks.
Social BookmarkingThis is the way to submit your latest blog posts and pages to the most popular bookmarking sites, like Stumble Upon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently.
Photo Sharing & Video MarketingIf you have used any of your own photos or images on your site, then you can share then on many of the major photo sharing websites like Flickr, Picasa, Photo Bucket, etc. Other people will be able to see them and comment on them, hopefully following a link to your site.
Paid SEOThese methods help to get a high placement on a search engine page in payment of money to Search Engine. For the improving website ranks in search engine page, Paid SEO again classified into 2 methods called Google AdSense & Google Adwords,
GoogleAdSenseGoogle Adsense is a CPC (cost-per-click) advertising program. The program is designed for website publishers who want to display targeted text, video or image advertisements on website pages and earn money when site visitors view or click the ads.
Google AdwordsAdsense is the platform you can use as a webmaster or blog owner (we call these a ‘publisher’) so that Google ads are shown on your website. When someone clicks on an ad that is shown on your website you will get paid a portion of what the Adwords advertiser pays. PPC (Pay Per Click) and PPM (Pay Per Impression) are two paid advertising method in Google Adwords.
Ease of useIt’s true, usability has become a commodity. Over the past few years, we have gotten used to certain standards in web design.we need to enhance the things what they need to search. In order to make a lasting impression on your visitors, you need to build experiences that go beyond those of a plain, usable website. This does not mean usability has become any less important. It just takes on a different role in web design, now forming the basis for a great user experience.
AppearanceA site must be visually appealing, polished and professional. Remember, it’s reflecting your company, your products, and your services. Your website may be the first, and only, impression a potential customer receives of your company. An attractive site is far more likely to generate a positive impression and keep visitors on your site once they arrive. As businesses large and small continue to populate the web, your challenge is to attract and keep users’ attention. Ideas like this are what PR professionals pay attention to keep their businesses successful. Following are the guidelines to make attract to the website.
- Good use of color
- Text that is easily read
- Meaningful graphics
- Quality photography
ContentAlong with style, your site must have substance. Remember that your audience is looking for information that will help them make a decision, so it should be informative and relevant. Use this opportunity to increase visitor confidence in your company’s knowledge and competence.
- Short and organized copy: Clearly label topics and break your text up into small paragraphs. Don’t bore your visitors with visually overwhelming text. You’ve got less than 10 seconds to hook your visitors, so grab their attention by being clear, concise and compelling.
- Update your content regularly: No one likes to read the same thing over and over again. Dead or static content will not bring visitors back to your site!
- Speak to your visitors: Use the word you as much as possible. Minimize the use of I, we and us.
Online ShoppingThe above diagram is showing the infographic representation on online shopping trends in UAE. Though the image says 68% of men selected online shopping while only 32% of female users. The major trend is cross-border online shopping, with almost two-thirds of all online shoppers purchasing directly from foreign outlets, led by Amazon, eBay and, regionally, Souq.com, the Arab world’s largest e-commerce website.
Social Media88% of the Middle East online population uses social networking sites daily. English and Arabic are the most commonly used languages on social media platforms used by 48% and 45% of social media users. It clearly reveals that Middle East population is becoming more active on social platforms whether it is for personal use or for business purpose. For personal use, social media helps to share information, interests and staying in contact with far off friends and family. It connects people crossing the global boundaries. For business purpose, social media channels help start-ups and established brands in building repute, brand loyalty, tackling customers’ concerns, and beating the competition. An influential website design, having social media links help users in sharing the business with their contacts. Products get recommendations from social channels and stats reveal that buying decisions are mostly influenced by different social platforms. In the Middle East, Facebook users are 94%, Twitter 52%, Google+ 46%, Instagram 14%, and LinkedIn 6%, so result-oriented social media engagement is as important for a business here as professional website design or web development services are.
ConclusionThe Internet has increased its range of usability and scope for its users to explore the world in a single click. Today, social media has been created a major trend in the world to stay updated with the current affairs with a blink.From the study, it’s clear that the social media trends in UAE have got a wide acceptance even below the age of 16. It is estimated that this will be increased thrice at the end of 2019. *Estimate for July 1, 2016.
AdWords (Google AdWords) is a service by Google for advertising. businesses wanting to display ads on Google and its advertising network. The AdWords program helps businesses to set a budget for advertising and only pay when people click the advertisement. The ad service is mainly focused on keywords. Businesses that use AdWords can create relevant ads using keywords that people who search the Web using Google search engine would use. The keyword, when searched for triggers your ad to be shown. The top Adwords ads that appear under the heading “Sponsored Links” found on the right-hand side or top of the Google search results. If your AdWords ad is clicked on, Google search users are then directed to your website. The keyword selection of AdWord campaigns different matching options are available. These are the two main match options:
Broad Match: it means shows your ad whenever your keyword is searched.
Negative Match: This will prevent your ad from showing when a phrase or word you specify is searched for.
Phrase Match: Your ad is shown for searches that contain the exact phrase.
Exact Match: Ad is shown for searches that match the exact phrase exclusively.The AdWords keywords are also used for determining the cost of advertising. Each keyword you choose will have a cost per click (CPC) bidding price. The bids will tell the maximum amount you’re willing to pay each time someone clicks your ad (the maximum cost-per-click).If your CPC bid is higher there is a possibility to show your ad in a higher position.
Google AdSense is an advertising arrangement service by Google. The program is designed for website publishers who want to show targeted text, video or image advertisements on website pages and earn money when site visitors view or click the ads. The advertisements are guided and managed by Google and Web publishers simply need to create a free AdSense account and copy & paste the given code to display the ads. Revenue using AdSense is got by per-click or per-impression basis. It is free to be a verified website publisher in the Google AdSense program.
Google currently offering different types of AdSense programs, depending on the type of content you will place the ads on (e.g. web page or RSS feed). Some of the more common programs include:
- AdSense for content: display ads on a website
- AdSense for search: display ads in search results on a website
- AdSense for mobile: display ads on a mobile site
- AdSense for feeds: display ads in RSS feeds
- AdSense for domains: display ads on unused domains
AdSense programs are also available to qualified publishers and developers. Qualified publishers may use AdSense to drive revenues for iPhone applications, video or Web browser games. Google currently offers the following AdSense programs for qualified publishers:
- AdSense for mobile applications: monetize Android and iPhone applications
- AdSense for TV: monetize TV inventory
- AdSense for video: monetize online video content
- AdSense for mobile applications: monetize Android and iPhone applications
- AdSense for TV: monetize TV inventory
- AdSense for video: monetize online video content
- AdSense for games: monetize browser-based games
Internet users have an average of 5.54 social media accounts includes facebook, twitter , Instagram etc.. so, the best entrepreneurs must be alert to market their ideas, products, solutions whatever through social medias.
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Social media marketing tools
Facebook is one of the most popular tool used for social media marketing, a lot of people are making use of Facebook marketing, in this the basic thing is that we need to make advertisements with facebook for better reach and popularity.
Twitter is a free social networking microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users’ tweets by using multiple platforms and devices. Tweets and replies to tweets can be sent by cell phone text message, desktop client or by posting at the Twitter.com website. By using Hashtags we can market our products or services to more people that they search with the particular hashtag we used.
Instagram is a powerful social channel. With over 400 million users, an average of 80 million photos posted each day and 3.5 billion likes on any given day, it’s a valuable platform to include in your social media marketing mix. Also, instagram is more comfortable who does social media marketing. We can also use hash tag for promoting the item through instagam same as twitter
You’ve probably heard about Snapchat. It’s the popular mobile app that allows you to send videos and pictures, both of which will self-destruct after a few seconds of a person viewing them. Snapchat is also a fun messaging app.Snapchat Is Asking Brands for $750,000 to Advertise and Won’t Budge. Snapchat is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that’s too expensive for the young app.
Business Brand developments through Digital marketingQuality is what makes a customer buy the products and services.as the customer is satisfied with the brand it will be a great achievement in the business point of view. it helps to protect the value of the customers.The same can be said for utilizing social media channels and personalized email marketing.
The mobility of the business can be said to be vital for the business for flourishing. Once you have optimized the keyword search content on your website you should see a long-term return on your investment and will be fairly low cost to maintain your ranking. with the development of digital marketing, more clients can get access anywhere in the world.
digital marketing encourages your prospects, clients, and followers to take action, visit your website, read about your products and services, rate them, buy them and provide feedback which is visible to your market.
Level playing field
Any business can compete with any competitor regardless of size with a solid digital marketing strategy. Traditionally a smaller retailer would struggle to match the finesse of the fixtures and fittings of its larger competitors. Online, a crisp well thought out site with a smooth customer journey and fantastic service is king – not size.
how often do your sales flyers get passed around instantly by your customers and prospects? Online, using social media share buttons on your website, email and social media channels enables your message to be shared incredibly quickly, just look how effective it is for sharing breaking news. If you consider the average facebook user has 190 friends of which an average of 12% see their liked posts – your one message has actually been seen by 15 new prospects, now imagine a number of them also like and share your message and their friends do the same? Mind blowing isn’t it. However a word of caution, bad news can travel much quicker so make sure you have a risk management strategy to tackle negative press as soon as it is circulated.
Five Step that can increase Digital Marketing Strategy
Create a GoalTo make your business grow in a better way, You need more customers need to recognize your business by people and lead your competitor.
If we have set a goal that will increase the chance of success, For small business digital marketing helps them to get maximum lead and reach if they have set a goal
Set a Marketing funnel
Each and every successful business has an effective marketing funnel in place. When we map customer as complete stranger and to the way they became a lead mapping of this cycle is called marketing funnel, and then put certain strategies in place that will encourage them to move through this funnel. Things like lead magnets, calls to action, opt-ins and offers are all effective pieces of a funnel. You can think of a marketing funnel in four parts: Awareness, Interest, Desire, and Action
Add a Call-to-Action Button
We have discussed about Call-To-Action(CTA) in the previous step but we need to know what is actually a Call-To-Action, A CTA is nothing but an image or texts that prompts visitors to take any action on the site like purchasing or contacting or subscribing to newsletter etc…
Basically CTA directs people to some landing pages that has been already created on which we can able to collect the information of customers or visitors
Collecting Customer Lead(Details)
With help of forms and newsletters we can able to collect customer leads, With the help of collected leads we can broadcast promotion details of new products or offers to the leads and they can come back if they like the promotion
Getting Traffic to Site
We can get traffic to our web site if we have the following contents
- High quality contents
- Good keywords
- Well optimized website
- Social media
Reasons why your business needs SEO
- Businesses Are Now Positioned Online
- SEO Is A Cost-Effective Strategy
- SEO Generates Traffic With A High Rate Of Conversion
- SEO Takes Advantage Of Weak Competition
- SEO Continually Evolves For Greater Opportunity