Digital Signage is a type of electronic display that is used to advertise and build awareness of new products or services. The images are displayed via LED, LCD screens and may be projected as well.
This type of signage is usually found in hotels, retail, and fast food outlets, airports, bus stations and train stations, among other places. The content that is seen on the screens is uploaded and controlled by a computer using specialized software.
As an advertising medium, Digital Signage works so well because it strikes the perfect balance between subtle and “in your face”.
To communicate with customers, you have to get their attention. Watching TV and using computers has trained us to look at screens for information, so digital signage is a natural choice for reaching more audiences. It’s also better than email, printed posters, catalogs and bulletin boards because:
- You can deliver breaking news in real-time
- Screens are bright and show motion
- You can have multiple things on a screen at once
- You can change what’s on the screen throughout the day
- It’s cheaper than print for big audiences
- It’s better than print for green reasons
The advantage is that it grabs attention in a more subtle way – Whereas traditional advertising methods such as television, print and radio capture attention in a more direct manner. To enhance our product, The high definition displays combined with vivid colors and the ability to include elements such as news feeds and online video allows advertisers to break through the noise (associated with traditional advertising) and connect with customers.
When you take into account that most decisions are made in store, a digital display that uses a combination of high-quality images and video can have a powerful influence on purchase decisions.
We can broadcast to many screens by a single screen. Though we can control the broadcast to other outlets too.
we can arrange or plan signage to take place at a particular time. Eg: we can schedule daily deals according to your needs.
Easy to Update
In addition to cost savings, one of the great advantages of digital signage design is the ability to update content at the click of a finger (or rather a mouse button). For example, a restaurant could utilize a series of digital menu boards that display different menu’s as the day progresses – i.e. breakfast, lunch, and dinner.